Comments on: RTNDA: Going HD and keeping costs reasonable http://www.lostremote.com/2006/10/25/rtnda-going-hd-and-keeping-costs-reasonable/ Where TV Finds the Future Sun, 07 Sep 2008 08:50:05 +0000 http://wordpress.org/?v=2.5.1 By: Lucy http://www.lostremote.com/2006/10/25/rtnda-going-hd-and-keeping-costs-reasonable/#comment-689092 Lucy Mon, 14 Jan 2008 18:22:24 +0000 http://www.lostremote.com/2006/10/25/rtnda-going-hd-and-keeping-costs-reasonable/#comment-689092 Wow, thanks for the excellent information! Wow, thanks for the excellent information!

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]]> By: Lost Remote TV Blog http://www.lostremote.com/2006/10/25/rtnda-going-hd-and-keeping-costs-reasonable/#comment-38828 Lost Remote TV Blog Thu, 26 Oct 2006 02:08:21 +0000 http://www.lostremote.com/2006/10/25/rtnda-going-hd-and-keeping-costs-reasonable/#comment-38828 [...] Something occurred to me during the RTNDA session on stations’ efforts to convert to HD: the stations are spending a lot of money to go hi-def, and nobody is asking “are we going to be able to monetize this next quarter?” But many stations still ask that about online efforts. Sure, there is a difference: the FCC is mandating stations go digital by 2009. But the marketplace is demanding stations get serious online right now, and it’s still hard to get them to part with a penny that doesn’t show an immediate return. You have to stop thinking of the web as an expense. It’s your future. Someone asked Dave Spriak of WFTV if the station saw a ratings spike after going HD. Spirak said no. Of course the station didn’t. It improves the product as a whole. Same with the web. And the web has potential far beyond simply making the TV picture twice as clear: you can make your audience’s understanding infinitely clearer. There’s money in that. You’re doing your budgets for 2007 right now. Stop putting the web into the expense column, and start coming up with a five-year business plan that makes it a profit center. [...] [...] Something occurred to me during the RTNDA session on stations’ efforts to convert to HD: the stations are spending a lot of money to go hi-def, and nobody is asking “are we going to be able to monetize this next quarter?” But many stations still ask that about online efforts. Sure, there is a difference: the FCC is mandating stations go digital by 2009. But the marketplace is demanding stations get serious online right now, and it’s still hard to get them to part with a penny that doesn’t show an immediate return. You have to stop thinking of the web as an expense. It’s your future. Someone asked Dave Spriak of WFTV if the station saw a ratings spike after going HD. Spirak said no. Of course the station didn’t. It improves the product as a whole. Same with the web. And the web has potential far beyond simply making the TV picture twice as clear: you can make your audience’s understanding infinitely clearer. There’s money in that. You’re doing your budgets for 2007 right now. Stop putting the web into the expense column, and start coming up with a five-year business plan that makes it a profit center. [...]

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