RTNDA: It’s about maximizing your resources

Steve Safran October 25th, 2006

A lot of questions here about how stations add contributed content from their newsrooms and viewers without having to hire a ton of new people. One questioner summed it up very well: “We have web producers who spend all day putting what’s on TV online. When are they going to have time to monitor what people are contributing?” Easy: STOP REPLICATING YOUR NEWSCAST ONLINE! The web is not TV. Tell stories in new and different ways. Jeff Jarvis had other good suggestions: if you fear hosting comment boards, link to others. Change your workflow, take advantage of the new tools and change your mindset. You don’t have to spend a lot of money to get a lot more content.