Analyst: Decades before online sustains newspapers
Cory Bergman October 26th, 2006
It could take as long as 30 years for online revenue to represent at least half of a newspaper’s total revenues, according to a new report issued by Merrill Lynch analyst Lauren Rich Fine. She estimated double-digit growth for online ad revenues through 2012, then slowing to 5 percent, with print revenues declining 1.5 percent annually. Of course, this calculation assumes a lot of things, not the least is the fact that the most successful newspapers will be creating new digital businesses with new revenue streams. But again, it underlines the need to break out of the repurposing mold.
3 Comments Add your own
1. Safran | October 26th, 2006 at 9:28 pm
Print revenues declining 1.5% annually? What? With double digit quarterly losses going on right now, newspaper companies going out of business, and websites giving away the classifieds that were at the core of their business?
The analyst is working by so many false assumptions it’s hard to know where to start. It’s like saying in 1950 that TV ads won’t overtake the evening newspaper ads until 1980.
2. Mold Remover | March 26th, 2007 at 3:05 pm
Is this a wordpress blog? or some other software?
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