Comments on: CBS video now on Yahoo News

By: Liey

Liey — Fri, 18 Jan 2008 14:09:10 +0000

Wow, thanks for the excellent information!

By: Lucy

Lucy — Mon, 14 Jan 2008 18:42:45 +0000

Wow, thanks for the excellent information!

By: thetampachannel

thetampachannel — Sun, 29 Oct 2006 14:11:54 +0000

“meaningless”…”worthless”. sounds pretty damn similar to me.

you are splitting hairs.

let’s just agree that you guys were wrong, ok?

By: Jacl

Jacl — Sat, 28 Oct 2006 21:29:18 +0000

No one on this board said national sales are worthless - just that the CPM is MUCH lower then local - and it is. BTW - the advertising community still buys on a CPM basis. If stations sold it locally they wouldn’t need the national spots.

By: media2.0wannabe

media2.0wannabe — Sat, 28 Oct 2006 19:52:19 +0000

“and you’re still sell cpms?”

that should have read SELLING.

must have been the heineken 6.0 talking!

By: Joe

Joe — Sat, 28 Oct 2006 18:23:40 +0000

So if national sales are so worthless, why do we keep getting national sales from our corporate sales staff? Obviously there’s a value in national, or it wouldn’t get sold. Sometimes that’s the only advertising we have for our video.

By: media2.0wannabe

media2.0wannabe — Sat, 28 Oct 2006 01:25:09 +0000

you’re in “online sales” and you’re still sell cpms?

no, you’re in tv.

By: CliffC

CliffC — Sat, 28 Oct 2006 00:57:03 +0000

DetNews is right on target. National CPMs on local sites are miniscule. The money is local - but the audience has to be also. CBS is helping themselves with promotion and maybe traffic - but when it comes to long term growth and revenue this deal is a loser. BTW - I work in online sales.

By: thedetroitchannel

thedetroitchannel — Fri, 27 Oct 2006 21:30:42 +0000

that’s right!

most content goes stale faster than fresh bread, so ANY extra money made off the commodity goes straight to the bottom line.

beats tossing it out to the birds.

By: thomas

thomas — Fri, 27 Oct 2006 19:44:40 +0000

Its all a plus unless it actually takes away local traffic. If they can maintain local plus increase national traffic they will increase revenue, albeit at a lower rate.

By: DetNews

DetNews — Fri, 27 Oct 2006 19:35:50 +0000

OUT OF MARKET numbers are meaningless. Local businesses buy local sites and the local CPM IS ALWAYS much highter then national CPMs. WBBM must increase their penetration in the Chicago market - they can’t rely on national buys.. The money just isn’t there. If Yahoo helps them in Chicago then kudos to them, if it brings them traffic from LA or NY then who really cares.

By: thedetroitchannel

thedetroitchannel — Fri, 27 Oct 2006 17:08:28 +0000

errrr, idaho here.

i was trying to say that the OUT OF MARKET numbers were a GREAT thing.

it’s our buddy, “donfromktvb” you’ll have to convince that you can sell ads to both locals and out of market companies using the same local content.

sorry if you misunderstood.

By: Joe

Joe — Fri, 27 Oct 2006 16:48:05 +0000

The rant from Idaho makes no sense.

If WBBM is getting an increase in visits, views, etc., who cares if they are “out-of-market?” I’ll tell you, CBS cares, that’s who. Now CBS can sell more national ad buys to their websites. And WBBM can still sell local buys to the site as well.

Sure this gives Yahoo an added boost in video and local news, but the Yahoo viewers were there already. Now they are getting exposure to local CBS brands that they weren’t seeing before. And those dreaded “out-of-market” vagabonds are bringing the CBS sites new potential for national ad buys across their network.

By: myownprivateidaho

myownprivateidaho — Fri, 27 Oct 2006 13:04:37 +0000

michael,

check your viewer stats for OUT OF MARKET viewers, would you?

since, “October is proving to be our best month for pageviews, uniques and video views—EVER”, it should interest our pal, “Don from KTVB” (and me!)

it’s for sure a risky move, turning the hen house overt o the fox, but the “2006 mindset from Boise” just wasn’t cutting it so i understand.

By: Michael Gay

Michael Gay — Fri, 27 Oct 2006 02:28:12 +0000

While I can’t speak for the deal itself, since it wasn’t made on the local level, I can speak to the traffic we are seeing from this. The Yahoo deal gives us a lot of exposure on the Yahoo homepage and News page, two places we never were before.

Before this all launched, we had a few dozen people a day searching and coming to us from Yahoo. Now, we regularly have several thousand visitors from Yahoo to our web site. That’s on top of the people being exposed to our brand through the video on the Yahoo page.

I too was worried about how this would affect us overall, but October is proving to be our best month for pageviews, uniques and video views — ever.