CBS video now on Yahoo News
Cory Bergman October 26th, 2006
As announced a few days ago, news video from the CBS owned-and-operated stations is now appearing on Yahoo News. You’ll see it if you have your news page personalized to a region with a CBS O&O. And video will also appear in Yahoo News search results, listed as text links in the upper right (example here). Here’s a screen grab of the player, which lists CBS video by market…
16 Comments Add your own
1. DaveNYC | October 26th, 2006 at 7:20 pm
Maybe I don’t get it - but aside from a quick buck why would CBS do this. Video is a key asset of theirs, it’s what sets their sites apart and now it’s available for free on Yahoo. Might as well darken their sites and just become a Yahoo content provider.
2. Michael Gay | October 26th, 2006 at 7:28 pm
While I can’t speak for the deal itself, since it wasn’t made on the local level, I can speak to the traffic we are seeing from this. The Yahoo deal gives us a lot of exposure on the Yahoo homepage and News page, two places we never were before.
Before this all launched, we had a few dozen people a day searching and coming to us from Yahoo. Now, we regularly have several thousand visitors from Yahoo to our web site. That’s on top of the people being exposed to our brand through the video on the Yahoo page.
I too was worried about how this would affect us overall, but October is proving to be our best month for pageviews, uniques and video views — ever.
3. myownprivateidaho | October 27th, 2006 at 6:04 am
michael,
check your viewer stats for OUT OF MARKET viewers, would you?
since, “October is proving to be our best month for pageviews, uniques and video views—EVER”, it should interest our pal, “Don from KTVB” (and me!)
it’s for sure a risky move, turning the hen house overt o the fox, but the “2006 mindset from Boise” just wasn’t cutting it so i understand.
4. Joe | October 27th, 2006 at 9:48 am
The rant from Idaho makes no sense.
If WBBM is getting an increase in visits, views, etc., who cares if they are “out-of-market?” I’ll tell you, CBS cares, that’s who. Now CBS can sell more national ad buys to their websites. And WBBM can still sell local buys to the site as well.
Sure this gives Yahoo an added boost in video and local news, but the Yahoo viewers were there already. Now they are getting exposure to local CBS brands that they weren’t seeing before. And those dreaded “out-of-market” vagabonds are bringing the CBS sites new potential for national ad buys across their network.
5. thedetroitchannel | October 27th, 2006 at 10:08 am
errrr, idaho here.
i was trying to say that the OUT OF MARKET numbers were a GREAT thing.
it’s our buddy, “donfromktvb” you’ll have to convince that you can sell ads to both locals and out of market companies using the same local content.
sorry if you misunderstood.
6. DetNews | October 27th, 2006 at 12:35 pm
OUT OF MARKET numbers are meaningless. Local businesses buy local sites and the local CPM IS ALWAYS much highter then national CPMs. WBBM must increase their penetration in the Chicago market - they can’t rely on national buys.. The money just isn’t there. If Yahoo helps them in Chicago then kudos to them, if it brings them traffic from LA or NY then who really cares.
7. thomas | October 27th, 2006 at 12:44 pm
Its all a plus unless it actually takes away local traffic. If they can maintain local plus increase national traffic they will increase revenue, albeit at a lower rate.
8. thedetroitchannel | October 27th, 2006 at 2:30 pm
that’s right!
most content goes stale faster than fresh bread, so ANY extra money made off the commodity goes straight to the bottom line.
beats tossing it out to the birds.
9. CliffC | October 27th, 2006 at 5:57 pm
DetNews is right on target. National CPMs on local sites are miniscule. The money is local - but the audience has to be also. CBS is helping themselves with promotion and maybe traffic - but when it comes to long term growth and revenue this deal is a loser. BTW - I work in online sales.
10. media2.0wannabe | October 27th, 2006 at 6:25 pm
you’re in “online sales” and you’re still sell cpms?
no, you’re in tv.
11. Joe | October 28th, 2006 at 11:23 am
So if national sales are so worthless, why do we keep getting national sales from our corporate sales staff? Obviously there’s a value in national, or it wouldn’t get sold. Sometimes that’s the only advertising we have for our video.
12. media2.0wannabe | October 28th, 2006 at 12:52 pm
“and you’re still sell cpms?”
that should have read SELLING.
must have been the heineken 6.0 talking!
13. Jacl | October 28th, 2006 at 2:29 pm
No one on this board said national sales are worthless - just that the CPM is MUCH lower then local - and it is. BTW - the advertising community still buys on a CPM basis. If stations sold it locally they wouldn’t need the national spots.
14. thetampachannel | October 29th, 2006 at 7:11 am
“meaningless”…”worthless”. sounds pretty damn similar to me.
you are splitting hairs.
let’s just agree that you guys were wrong, ok?
15. Lucy | January 14th, 2008 at 11:42 am
Wow, thanks for the excellent information!
16. Liey | January 18th, 2008 at 7:09 am
Wow, thanks for the excellent information!
Leave a Comment
(Please keep URLs out of the comment body or the spam filter will block you.)Trackback this post | Subscribe to the comments via RSS Feed