Brightcove is taking the wraps off new services to help video content producers cash in on their work. Producers can opt to have their video syndicated with advertising in exchange for giving Brightcove a 50 percent cut. Or they can sell video downloads, and Brightcove takes 30 percent. Along with it, Brightcove is relaunching its website from a B2B storefront to a consumer site highlighting popular video clips (see home page below). And through its partnership with AOL, producers can sell video downloads on AOL Video. “As the mainstream consumer moves into watching video on the Internet it will evolve from short humorous clips into programming that’s meaningful to a broad cross-section of mainstream individuals, Brightcove CEO Jeremy Allaire said.
Press release with much more info below…
CAMBRIDGE, Mass, Oct. 30 /PRNewswire/ — Brightcove, an Internet TV
pioneer, today unveiled a new free service, the Brightcove Network, that
lets content owners of all sizes launch their own commercial Internet video
channels at no cost and generate revenue through advertising and video
download sales.
Coinciding with the launch of the Brightcove Network, the company
announced the availability of several new services designed to generate
revenue and increase distribution for Internet TV channels. To make earning
money from commercial content easier, Brightcove launched a new video
advertising network and the ability to offer high-quality video downloads
for purchase or rental. To help online video programmers reach new
audiences, the company introduced the beta of a new consumer destination
for discovering and interacting with Internet TV channels. In addition,
Brightcove has partnered with AOL to give content owners the option to
easily sell their pay-media downloads through the AOL Video portal using
Brightcove.
“In the last six months we’ve seen explosive growth in the online video
market, especially in consumer sharing, but this is only the beginning of
the Internet TV era,” said Jeremy Allaire, chairman and chief executive
officer of Brightcove. “Now content producers, from serious amateurs to
major studios, are looking for an approach to Internet video that gives
them commercial opportunities with their content as well as control over
their distribution, and that’s exactly what we’re delivering with the
launch of the Brightcove Network.”
The Brightcove Network gives any content owner the ability to build a
commercial Internet TV channel, launch it on their site, syndicate it to
other web sites, and distribute it on Brightcove.com. The service is free
to use. Content owners who use the Brightcove Network give Brightcove the
right to sell advertising in their videos, and in turn they receive 50% of
the revenue from ads that run in their channels. In addition, content
owners can choose to offer video downloads for rental or purchase. They
have the option to set any retail price they choose, with a $0.99 minimum,
and they earn 70% of the sale price for each transaction.
To expand the revenue and distribution options for Internet TV
producers using Brightcove, the company launched several new initiatives
that support the Brightcove Network:
* Advertising Network — Brightcove AdNet, the new Brightcove advertising
network, aggregates online audiences across major and niche Internet TV
channels giving marketers a more efficient way to reach consumers and
offer online video programmers a way to more easily generate
advertising revenue.
* Pay-Media Service — The new pay-media service gives content owners
using Brightcove the ability to earn revenue from the sale of online
video by offer high-quality video downloads for purchase or rental at
prices they determine.
* Syndication Marketplace — Expanding distribution options for Internet
TV channels, the company has introduced the first beta of a new online
marketplace for discovering Internet TV channels that are available for
syndication to third party web sites.
* AOL(R) Video Distribution — Content owners using the Brightcove
platform will have the ability to distribute their paid video content
through the AOL Video portal (http://video.aol.com).
* Consumer Destination — Finally, the company announced plans to make
Brightcove.com a consumer destination for discovering and interacting
with Internet TV channels. The first beta of the destination site was
released today, and the company plans to add significant new features
during the next six months.
For content owners that want greater control over their Internet TV
business, including full control over the sale and delivery of advertising
within their content, Brightcove will continue to offer the Brightcove
Platform. The Brightcove Platform gives content owners a broad set of
services for building online video businesses. Video programmers who choose
to use the Brightcove Platform pay for it based on the volume of traffic
that views their content each month. Moreover they have the option to use
Brightcove revenue generation and distribution options including the
advertising network, pay media, syndication marketplace, AOL Video, and the
Brightcove.com destination.
