Newspaper circulation drops… again

Posted by Cory Bergman on October 30, 2006

The latest semi-annual report is out from the Audit Bureau of Circulations, and the numbers are what many of us would expect. The LA Times saw daily circulation drop 8 percent over the last six months. The NY Times lost 3.5 percent in daily. The Boston Globe is down 6.7 percent. The Miami Herald lost 8.8 percent. Even USA Today is down, although just 1.3 percent. The only major daily to see growth? The NY Post, which grew 5 percent. All in all, significant losses all around. “The figures appear to be the steepest in any comparable six-month period in at least 15 years,” explains the NY Times. “Papers in major metropolitan areas, where more homes are wired for broadband, fared worse than those in smaller markets.”

flotsam

Look at the rate of decline.

Daily circulation which now is under 50million as of June, WAS just over 55million at the end of 1999.

But if you want a laugh, read this morning’s NY Daily News v NY Post take on the numbers as both claim #1.
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