SpotRunner lands $40 million in investment
Cory Bergman October 30th, 2006
The startup has received a $40 million round from CBS, Interpublic Group, Lachlan Murdoch and other heavy-hitting investors. SpotRunner identifies unsold inventory on cable and broadcast networks and puts the spots up for sale, especially to small businesses. Ads are surprisingly inexpensive, especially when they’re targeted to local communities. For example, a 30-second spot on E! in Berkeley, CA costs just $23. Buyers can even create their own ads via an online tool for $499 and up. SpotRunner says it’s going to use the new investment to expand into online video, among other projects.
1 Comment Add your own
1. AvidReader | April 21st, 2007 at 4:22 pm
Their largest competitor Cheap-TV-Spots dot com produces and airs award winning commercials on national TV for less than your example does locally. The Cheap TV Spots custom made ads and air time are a better choice for branding and do not impose the geographic restrictions of the canned ad spotrunner. Cheap TV Spots has 50 international awards for their discount flat rate ads and high quality and originality are consistent. They don’t pad air time and pass along all discounts directly to their client. No other online agency will commit to that policy.
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