Comments on: Dove spot on YouTube drives big-time traffic http://www.lostremote.com/2006/10/31/dove-spot-on-youtube-drives-big-time-traffic/ Where TV Finds the Future Sun, 06 Jul 2008 01:18:42 +0000 http://wordpress.org/?v=2.5.1 By: Sam http://www.lostremote.com/2006/10/31/dove-spot-on-youtube-drives-big-time-traffic/#comment-698886 Sam Fri, 18 Jan 2008 14:41:58 +0000 http://www.lostremote.com/2006/10/31/dove-spot-on-youtube-drives-big-time-traffic/#comment-698886 Wow, thanks for the excellent information! Wow, thanks for the excellent information!

]]> By: Safran http://www.lostremote.com/2006/10/31/dove-spot-on-youtube-drives-big-time-traffic/#comment-44570 Safran Tue, 31 Oct 2006 22:36:53 +0000 http://www.lostremote.com/2006/10/31/dove-spot-on-youtube-drives-big-time-traffic/#comment-44570 Brilliant. Marvelously well done, a good message and an effective use of online video marketing. Brilliant. Marvelously well done, a good message and an effective use of online video marketing.

]]> By: adm http://www.lostremote.com/2006/10/31/dove-spot-on-youtube-drives-big-time-traffic/#comment-44356 adm Tue, 31 Oct 2006 17:59:45 +0000 http://www.lostremote.com/2006/10/31/dove-spot-on-youtube-drives-big-time-traffic/#comment-44356 Can anyone confirm that Dove actually posted the spot on YouTube themselves? Initially, it seemed like it was only available on their site in a non-embeddable, non-downloadable annoying flash player, and later people broke it free from these constraints and started uploading it to video sharing sites. It *seemed* in the early days of this thing that Dove naively believed that people would be happy to just email the link to campaignforrealbeauty.com instead of wanting to embed it, comment on it, and share it in other ways, which YouTube makes (more) possible. Although this spot has been a huge success, I hope one lesson that marketers will take from this is that it makes sense to put stuff on YouTube yourself, rather than wait for your users/customers to do it for you. Can anyone confirm that Dove actually posted the spot on YouTube themselves? Initially, it seemed like it was only available on their site in a non-embeddable, non-downloadable annoying flash player, and later people broke it free from these constraints and started uploading it to video sharing sites.

It *seemed* in the early days of this thing that Dove naively believed that people would be happy to just email the link to campaignforrealbeauty.com instead of wanting to embed it, comment on it, and share it in other ways, which YouTube makes (more) possible.

Although this spot has been a huge success, I hope one lesson that marketers will take from this is that it makes sense to put stuff on YouTube yourself, rather than wait for your users/customers to do it for you.

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