Archive for November, 2006
I didn’t notice this amid my joy that Comedy Central was enabling bloggers to embed video clips. The embedded clips from The Daily Show and The Colbert Report expire. That’s right: they only allow them to live online for about two weeks. I was about to embed a clip in this space from Colbert when I noticed fine print that says “This clip expires 12/14/2006.” Why let it expire? From the FAQ: “Due to licensing agreements we’re unable to keep this clip available on the site past the expiration date. We hope you enjoy it while we have it up.” In order to be a YouTube beater, they’re going to have to renegotiate those licensing agreements. Blog archives go far deeper than two weeks.
November 30th, 2006
The new TV section on Yahoo now features an embedded player.
November 30th, 2006
Two hundred Clear Channel radio station websites will offer Reuters text and video stories in a new deal announced this week. The radio stations will also be able to upload their own video to the service. Clear Channel is paying a licensing fee and retains all the advertising. Which means, folks, that local TV sites are gaining yet another video competitor, both in eyeballs and sales.
November 30th, 2006
A new study found that 54 percent of adult internet users are shooting video but only 11 percent upload it to the internet. Interactive agency Sharpe Partners says the study illustrates the opportunity for companies to facilitate the migration of consumer video to the web. (Hint hint!)
November 30th, 2006
Jason Hirschhorn along with fellow MTV Networks veteran Ben White are joining Sling Media, the makers of Slingbox. They’ll head up a new entertainment unit designed to forge partnerships with both content producers and distributors. “The minute I demoed Sling, I felt the same way I felt when someone showed me the iPod for the first time,” said Hirschhorn. “If look beyond TV, any screen strategy that gets more time with the audience, more opportunities to reach the audience brings more business opportunities and we think we’re a technology and a platform that’s going to enable that faster than the companies who have been charged with innovations so far.”
November 30th, 2006
I want to see the Philadelphia newspaper strike happen. Not out of solidarity with the unions or sympathy with the struggling owners of a dated medium. No, I want the strike to happen because of the fascinating possibility that the newsroom will continue to publish the Philadelphia Inquirer and Philadelphia Daily News online in some form. Ironically, both the union and the ownership would win. Continued, after the jump.
Read the full post November 29th, 2006
Beet.tv interviews eMarketer senior analyst David Hallerman on the future of online advertising. Hallerman agrees that paid search is the gorilla of the market right now, but says it’s essentially direct marketing and “doesnt’ engage people’s hearts and minds and emotions like a good video ad.” But Hallerman says repurposed TV ads don’t work either, and he recommends TV commercial producers take a few extra hours while they’re on a shoot and create original content for the web. Check it out:
November 29th, 2006
I like stats that challenge my notions, and this one does - big time. I pictured the average Mac user to be a young hipster, toting around a MacBook in a backpack. According to at least one study - I couldn’t be more wrong. MetaFacts released its Home PC Brand Profile Report and found that 46% of Apple’s base is age 55 and older. (This is among home users, not business users.) Who has the lead among the 18-24s? Gateway. Dell leads overall with a 46% share of the overall market. Don’t tell Jarvis. Full release after the jump. (Via Spymac)
ALSO: YouTube audience is 54% age 35-64s, 19% age 25-34s and only 12.5% age 12-17s. (via YPulse)
Read the full post November 29th, 2006
An innovative ad deal has been struck between Match.com and the new TBS series My Boys which began airing last night. The show features a Chicago sportswriter named “Stephanie Layne” (played by Kelee Stewart), who is on the dating scene - and uses Match.com to find guys. (Yep - that’s her page to the right.) Match.com will be featured prominently in two episodes of the thirteen episode run, and will have cameos in the rest. Ads for My Boys will identify it as “Sponsored by Match.com.” (Thanks, LR Tipster CK!)
November 29th, 2006
Lost Remote recently interviewed Jacki Schechner, web reporter on CNN’s The Situation Room. Click here to listen to LR’s very first audio interview. (We know we need to do some work on sound, but we are learning!) We discussed blogs, how to better integrated the web with TV, and what it’s like to be a web reporter. I couldn’t help myself, and had to ask her when CNN was going to make Pipeline free! The interview was originally recorded on November 17, 2006 and is approximately 20 minutes long. Please note correction: The Situtation Room airs at 4pmEST, not 3pmEST.
November 29th, 2006
Coming this Monday, NBC Nightly News will feature just three commercials from the same advertiser, Philips Electronics. “By taking the interruptions out,” said Eric M. Plaskonos, director for brand communications at Philips, “it’s our demonstration of the gift of simplicity.” That means the newscast will end up with an extra 5 minutes and 45 seconds (the Philips spots will total just one minute and 15 seconds), which NBC News will fill with more coverage. “We’ve had a recent request to do something similar” from a second advertiser, said John R. Kelly, senior vice president for NBC News Networks. “We’re quite interested.”
November 29th, 2006
Earlier this year, BitTorrent signed a distribution deal with Warner Bros. Now the P2P company has partnered with Paramount Pictures, 20th Century Fox, Lionsgate and MTV. BitTorrent plans to launch a video download site in February. But the competition will be tough, as iTunes, Amazon and others (including WalMart now) are selling movie and TV show downloads.
November 29th, 2006
Barry Diller, who heads up InterActiveCorp, will launch a new network of local sites next week called “AskCity” that promise to offer a new model for web search. The sites will combine the assets of Ask.com, CitySearch, Evite and TicketMaster, among other IAC properties. It’s yet another example of a pure play moving aggressively into the local space, and the trend will only intensify. In my humble opinion, unless local media companies (especially TV stations in the top 20 markets) step up with new, innovative online products in the next 12-18 months, they risk losing 20-40 percent of their total staff over the next 5 years. Sticking with just news, weather, traffic and news video won’t bring in nearly enough revenue to compensate for TV’s declines. It’s that simple, folks.
November 28th, 2006
Portland, OR
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Portland, OR
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Mendota Heights, MN
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Mendota Heights, MN
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Mendota Heights, MN
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