SMWest 2006: The LR Swag Economic Indicator

Steve Safran November 1st, 2006

Since 2001, I have had my own metric of the state of web economics: The LR Swag Economic Indicator. (The LRSEI! Rhymes with “Her Cry!” Sort of!) And, for the first time in years, I am proud to report an uptick in the LRSEI. The swag giveaways are back, and they ain’t bad. Jose Castillo over at thinkJOSE points out the best giveaway - the aerospin yo-yo. From thinkJOSE: If you had any doubt about streaming media being the hot topic in the industry again we got a very clear sign from Dan Rayburn in his introduction for the nbbc Keynote this morning. “I haven’t seen a giveaway on the show floor over 10 cents in the last few years,” Dan said. “But this yo-yo proves we are back in the hot spot.” (No, we don’t take swag here. But it’s fun to report on it.)