‘Thinking Ahead’: RTNDA essay on the future of news
Steve Safran November 2nd, 2006
Longtime LR Friend Dan Shelley of WCBS has written a thoughtful deconstruction and analysis of the 2006 RTNDF Future of News Survey. Dan, a former chair of the RTNDA, provides the voice of a moderate in the often separatist world of news, blogs and online media: “So, yes, people say they prefer their news on TV. But when they list what they want from it, they actually describe the Internet and other digital media platforms on which forward-thinking broadcast and cable news companies are already providing their products.” (Disclosure: The RTNDA is a client of mine.)
2 Comments Add your own
1. kif | November 7th, 2006 at 10:03 am
Elections:
Google sold out. Their new advertising is going paper-bad for the environment.
Gannet who prints all those military magazines is part of the experiment with Google. Gannet is also going to post stories from bloggers.
Gannet has it’s own agenda and it doesn’t look good for bloggers.
Ever wonder about CBS’s presence in outdoor advertising in Canada?
2. Robocop | January 20th, 2008 at 6:05 am
Wow, thanks for the excellent information!
Leave a Comment
(Please keep URLs out of the comment body or the spam filter will block you.)Subscribe to the comments via RSS Feed