Agent credits web with making ‘Heroes’ a hit

Steve Safran November 5th, 2006

Turns out TV is even bad for promoting TV. In July, less than two months after NBC ordered production of Heroes, so many people tried to see a preview of it at Comic-Con in San Diego that organizers had to turn people away. It was showing in a 5,000-seat theater. There had been no promotion for Heroes on TV. Writes Jim Benson at B&C: “The only word that the series was on the way had come online, which generated long lines among a likely fan base and lots of Web buzz leading up to the premiere.”