Election night busy for Textcaster news alerts

Steve Safran November 9th, 2006

Textcaster tells us its affiliates had a busy night sending out text messages regarding the election. According Laura Lombardi, Sr. VP, Media Division, Textcaster pumped out 205,000 text messages to subscribers from across 55 media properties. Writes Laura to LR: “Some stations had created special “Decision 2006″ type message categories, but most sent the information to their “Breaking News” subscribers.” Information on demand is what it’s all about. If your station is the one providing that text alert, you can bet you’ve built more loyalty - and more viewership.