IB sites announce traffic records
Cory Bergman November 9th, 2006
Internet Broadcasting announced its network of TV sites logged 3.5 million unique visitors on election day, a record for the company. The sites saw 24.8 million page views, nearly 50 percent higher than the 2004 election. Press release with more details…
PRESS RELEASE — Internet Broadcasting, the nation’s largest publisher of local news online, today announced record traffic on Election Day for its national network of over 70 TV station Web sites. With numerous hotly contested races throughout the nation, a record 3.5 million visitors turned to the company’s local TV news sites to view election results. The Internet Broadcasting sites posted comprehensive election results online to complement the local TV station’s coverage, and updated those results on the site for viewers late into the night and the following morning.
Internet Broadcasting, which reaches one in 12 online Americans monthly, created dynamic, interactive tools that allowed television stations and their online staffs to post real-time election results seamlessly to the Web. As a supplement to local coverage, Internet Broadcasting’s national content staff offered real-time results for key state races. Called “Races to Watch,” it featured the top five U.S. House, Senate and Gubernatorial races in states such as Ohio, Pennsylvania, and Virginia, with a complete rundown of all other U.S. election results in real-time. The Internet Broadcasting national staff also provided at-a-glance interatives illustrating the shifting balance of power in the U.S. Senate and House of Representatives as polls closed across the nation.
Internet Broadcasting leveraged WebTrends Analytics(tm) On Demand to provide real-time analytics across its network of 79 sites. According to data from WebTrends, Internet Broadcasting’s Election Day traffic produced:
* 3.5 million unique visitors - the company’s highest day in history
* 4.8 million page views to the Politics section - a record total nearly three times larger than 2004 Election Day traffic
* 24.8 million page views - nearly 50 percent higher than the 2004 Presidential Election Day
* 50-150 percent traffic spikes above typical page view levels for top sites
“Local news audiences across the country were the winners in Tuesday’s Election Day coverage. The combination of online and on-air political coverage offered viewers everything they needed to keep up with the breaking election news,” said Nancy Cassutt, VP of Content and Operations for Internet Broadcasting. “The record traffic is a testament to the strength of our TV partner brands as well as Internet Broadcasting’s 10-year history of delivering breaking news alerts and live election results to the viewers as quickly as possible.”
Traffic numbers represent an aggregation of users across Internet Broadcasting’s entire national network of TV station Web sites including WNBC.com (New York), NBC4.com (Washington, D.C.), TheBostonChannel.com, ClickonDetroit.com, and TheDenverChannel.com.
5 Comments Add your own
1. thedetroitchannel | November 9th, 2006 at 9:46 am
those are pretty strong numbers.
good for them.
2. Jim Wilson | November 9th, 2006 at 6:20 pm
you just cant beat IB..
love em or hate em, they kick ass!!!!
3. IB learned math from Enron | November 9th, 2006 at 10:28 pm
I’ve often wondered how this company (and others) gets away with using nearly 80 web sites to compare itself to its single-site competition, such as the NY Times, or MSNBC. (Check the Overview page on the IB corporate web site for specifics.)
Really, 24.8 million page views and 3.5 million visitors don’t seem like much to brag about when considering what the company has to do to generate those numbers: Maintain and staff almost 80 web sites. In fact, the question that always comes to mind when I see IB patting itself on the back is, “Eighty web sites and that’s the best you can do?”
4. thedetroitchannel | November 10th, 2006 at 6:19 am
considering ib clients are the “entrenched media” who have everything to lose when the net succeeds (and fashioned their internet strategies accordingly) those numbers aren’t bad at all.
i think they clearly state that the number is an aggregate of all their sites.
i would expect the whopping majority of those visitors are from a select few markets. i think they almost said as much in their release; “wnbc.com (new york), thebostonchannel.com, thedenverchannel.com, clickondetroit.com”.
i’ll agree that approach is somewhat misleading, but given the environment i’ll say those are “pretty strong numbers”.
cnn summed it up best when their broadcast originated from a coffee house…like online politics had yet to earn its way into an actually studio. would you see traditional anchors wearing leather pants?
5. MOJO | January 18th, 2008 at 6:31 am
Wow, thanks for the excellent information!
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