People actually use their DVRs
Cory Bergman November 9th, 2006
And for some reason, they love NBC’s The Office. The national, live rating for the show is a 3.7, but in homes with DVRs it jumps to an 8.7 rating, counting all viewing in the week that followed the show’s airing. If you take these DVR homes and factor that time-shifted viewing into the national sample, that 3.7 rating moves up to a 4.4. I get a kick out how this news is so surprising for many TV execs. We’ve known for years that DVRs would fundamentally change how people watch TV, and now for the first time it’s beginning to reflect solidly in the ratings. But here’s an interesting factoid from Nielsen: 78 percent of all viewers in DVR households who watch recorded broadcast primetime shows play them back within two days and 84 percent in three days.
3 Comments Add your own
1. Velvet Sea | November 9th, 2006 at 5:55 pm
well sure.. it’s on at the same time as Survivor…reality competition series has to take priority. i pity those homes without DVR’s that have to actually choose.
i wonder what the time shifting people are watching when the Office is on live…that would be interesting.
2. Evan Parker | November 10th, 2006 at 8:24 am
I have to time shift The Office so I can hit pause after Dwight says something “we should make the robot two-thirds size so it can be easily controlled when it turns on us”. so I can stop laughing before I go on. Great show! It’s a little too close to reality sometimes.
3. Mindy McAdams | November 11th, 2006 at 12:44 pm
I’m not surprised by “78 percent of all viewers in DVR households who watch recorded broadcast primetime shows play them back within two days and 84 percent in three days” — you know it’s on … you just couldn’t be home to see it. Lots of stuff in my TiVo Season Pass is stuff I watch within an hour after it is recorded — you just gotta skip the deadly stupid ads! So you know, you get home and say, “Hm, ‘House’ started 10 minutes ago. I’ll make some dinner first and then watch it.”
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