Comments on: Brands creating own broadband TV, going around you

By: tx

tx — Fri, 18 Jan 2008 21:42:33 +0000

Wow, thanks for the excellent information!

By: Brian Hayes

Brian Hayes — Thu, 16 Nov 2006 03:22:11 +0000

I’m going to get teased writing this comment, but it was Al Gore who said… well… maybe it was Ray Kurzweil.

The next great era of the internet will be the video camera and image editing tools, introducing a long wave of transition “back to a visual language” (I think this was the Al Gore part).

Communicating pictures is our first language and they say it is the language that makes us the most comfortable.

Kurzweil musta sed sumthin’ about a new knowledge revolution following our upcoming adaptation to our original language.

The use of words is a new thing. And it might disappear.

By: thedetroitchannel

thedetroitchannel — Sat, 11 Nov 2006 15:21:23 +0000

when p&g announces their plans it’s over.

By: Steve Safran

Steve Safran — Sat, 11 Nov 2006 14:20:45 +0000

No, you’re absolutely right, it’s not the first example at all. Really, since the web took off, advertisers have been toying with branded entertainment.

What I’m hoping to point out is how all of this is poised to take off now. The disruption of entertainment is in full force. Production costs are way down, equipment is cheap, and broadband penetration is high.

The other key disrupting factor is the audience. The teens & tweens (at whom the Snickers site is obviously aimed) don’t care if it’s “TV video” or “Web video.” They just want something that interests them.

By: haydn

haydn — Fri, 10 Nov 2006 23:15:21 +0000

I don’t think it’s the first example by a long stretch. Land Rover has had TV cahnnel for about a year.