There is a growing belief that pre-rolls will not be here forever. Although currently the ad of choice for online video, a new report from eMarketer suggests the pre-roll is only temporary. True enough, I hear complaints from people who don’t like the ads – and it takes a significant number of repeats to make a campaign worth buying. Still, pre-rolls aren’t likely to go away soon: according to the article on ClickZ News, online video ad spending has grown 82 percent since 2005 and will grow another 89 percent next year.


