YouTube cuts first pro sports deal

The NHL has teamed up with YouTube, and the hockey league will contribute highlights and behind-the-scenes features to a dedicated channel on the video site. NHL will share in the advertising revenue generated by the video, and YouTube says more sports deals are on the way. “We are in active conversations with the other leagues, and are making a lot of progress,” said YouTube VP/Content Kevin Donahue. “But this is a true milestone for us. We anticipate creating a truly great forum for hockey fans.” (Via PaidContent)