Media execs moving into web territory
Cory Bergman November 16th, 2006
Let’s recap all the major industry moves over the last few days:
NBCU’s Randy Falco to AOL CEO
NBCU’s David Zaslav to Discovery CEO
FIM’s Ross Levinsohn steps down, replaced by Peter Levinsohn
CBS Digital’s Larry Kramer out, replaced by Quincy Smith
Fox News TV’s Ken LaCorte to FoxNews.com VP
Some of these are traditional media guys (and an investment banker) moving into the interactive space. Om Malik makes this point: “It seems to me that the old media companies are putting old media guys in charge of their new media empires, a move as risky as skating on a lake. You just don’t know where the ice is thin!” Adds Steve Safran in comments below, “This is why there is no innovation from old media companies…. When you put a former network television person in charge of a network website, you get a network television website, not an innovative destination.” Thoughts?
2 Comments Add your own
1. Safran | November 16th, 2006 at 7:28 pm
This is why there is no innovation from old media companies. They are still of the “We need someone with 15 -20 years experience in television to run a division” mindset. When you put a former network television person in charge of a network website, you get a network television website, not an innovative destination, not new programming, and nothing more than a glorified promo for the network.
That is, of course, until a startup like YouTube comes along and forces change.
2. Ratboy | January 19th, 2008 at 2:51 pm
Wow, thanks for the excellent information!
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