Nielsen to introduce VOD ratings

Cory Bergman November 16th, 2006

Coming next month, Nielsen will offer a new service to measure cable video on demand ratings. Upwards of two billion VOD programs will be viewed this year, projects Rentrak, a company that’s already tracking VOD consumption. And the number of programs available on VOD increased by 60 percent in the first half of 2006 alone.

2 Comments Add your own

  • 1. Mitch  |  November 16th, 2006 at 12:57 pm

    Nielsen never seems to be ahead of trends. Seems like they’re always catching up years late.

  • 2. Ratboy  |  January 19th, 2008 at 2:42 pm

    Wow, thanks for the excellent information!

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