Web streams drive new TV viewing, finds CBS study
Cory Bergman November 16th, 2006
It’s self intuitive, but CBS now has some numbers to back it up. More than half (53 percent) of users who first watched streams of a CBS show online subsequently became fans of the shows on TV. “It’s all about getting sampling,” said CBS Corp. Chief Research Officer David Poltrack. “We’re looking at this as a key change in direction for us now and looking at our programming as dual distribution programming, over the air and on the Internet.” I got sucked into Jericho online (CBS’ most popular streamed show) and then proceeded set my DVR. Yet, honestly, I probably would’ve kept watching it on my computer if InnerTube wouldn’t buffer so often.
17 Comments Add your own
1. Theologos | June 5th, 2007 at 12:11 am
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2. Kristion | June 5th, 2007 at 4:32 am
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3. Lazaros | June 5th, 2007 at 6:08 pm
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4. Herakles | June 9th, 2007 at 7:25 am
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5. Stylianos | June 9th, 2007 at 10:01 am
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6. Emmanuil | June 11th, 2007 at 8:54 pm
Nice!
7. Socrates | June 13th, 2007 at 8:06 pm
Interesting…
8. Andreou | July 9th, 2007 at 1:31 am
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9. Bikos | July 9th, 2007 at 1:32 am
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10. Aiolos | July 9th, 2007 at 12:22 pm
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11. Kharilaos | July 10th, 2007 at 1:24 am
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12. Kharilaos | July 10th, 2007 at 5:46 am
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13. Stefanos | July 10th, 2007 at 9:38 am
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14. Timotheos | July 10th, 2007 at 3:39 pm
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15. Lefteris | July 10th, 2007 at 8:12 pm
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16. Fanos | July 10th, 2007 at 9:38 pm
Nice!
17. Ambrosios | December 28th, 2007 at 1:05 pm
Nice…
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