Study: TV stations aired more election ads than coverage
Cory Bergman November 21st, 2006
Newslab tracked 28 TV stations in Midwest markets for the month leading up to the election. Not surprisingly, they found the average 30-minute newscast contained 4:30 minutes of election ads and 1:43 of election-related news coverage. “[They] failed in their responsibility to provide an adequate amount of substantive election coverage” that might have balanced out the ads, said Joyce Foundation VP Larry Hansen. Meanwhile, the NAB called the study “shoddy” because it ignored other political coverage, such as debates, outside the confines of a 30-minute newscast.
1 Comment Add your own
1. thepoliticalchannel | November 21st, 2006 at 4:33 pm
What a bunch of crap. Nearly every commercial was political towards the end, and if it was matched one-to-one with political news, the whole show would be political.
That’s what CSPAN is for, and they get what kind of ratings?
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