Video still takes backseat on iPods

Cory Bergman November 21st, 2006

A new Nielsen survey, which tracked the behavior of 400 iPod users, found that 2.2 percent of content played on video iPods are TV shows, movies or video podcasts. Measured by time, it works out to 11 percent. The rest is music, or to a lesser extent, audio podcasts. While these numbers may sound low, when you consider how much people listen to music on their iPods, it’s not surprising. I routinely watch video podcasts along with the occasional TV show, and it’s in the same 11 percent range. I play all my music on my iPod (home stereo, car stereo and via headsets) which works out to a much larger chunk of time. What I do find interesting, though, is just 2 percent of time spent on iTunes is spent watching video.