Internet Account Executive, WINK-TV
Ft. Myers, Florida
Read the full post November 27th, 2006
Archive for November 27th, 2006
Car dealers keep accelerating online ad spending
Pass this one along to your web sales department: nearly two thirds of car dealers are going to increase their online advertising next year. Cars.com polled dealers about plans for web ad spending in 2007. 20 percent are going to keep their budgets about where they are, meaning only 18 percent are cutting back. eMarketer says auto company online advertising spending will double from 2005 to 2007 - from $1.8 billion to $2.7 billion. Are you ready with the kinds of sections local auto dealers will want?
1 comment November 27th, 2006
Two promotions at NBC.com
NBC.com has promoted Stephen Andrade to SVP, Digital Development and General Manager of NBC.com. Andrade was appointed VP of Interactive Development in August 1999. And Carole Panick has been promoted to VP Digital Content and Development.
1 comment November 27th, 2006
Media coverage of election criticized, especially online
The Pew Project for Excellence in Journalism took a look at mainstream media coverage of the November 7th national elections and found use of the web seriously lacking. For newspaper websites “… finding the balance between speed and offering a rich narrative still has to be reconciled…They are still struggling with the possibilities and risks of real-time news, something television has more experience with.” Broadcast network viewers watched “programs still largely built on a model developed 40 years ago.” TV Sites did better: “While they varied in design and ease of use, the sites set up by some TV news operations represented some of the strongest destinations of the night, coupling speed, organization and depth.” The survey was unimpressed with blogs: “Bloggers were caught somewhat empty-handed by the relatively error-free election of 2006,” writes the survey. “Some, such as Wonkette, got downright cranky that no one was leaking examples of fraud and abuse. Others got nasty about who was winning and losing.”
3 comments November 27th, 2006
Handhelds coming for WiFi calls anywhere
We’ve long predicted the day when WiFi portable phones will either replace or compliment traditional cellphones. That day is starting to come. The NY Times reports on a few phones that let you make calls via the web on Skype and Vonage, taking advantage of the free or low-cost call plans. (NYT free sub. req.)
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