Car dealers keep accelerating online ad spending

Steve Safran November 27th, 2006

Pass this one along to your web sales department: nearly two thirds of car dealers are going to increase their online advertising next year. Cars.com polled dealers about plans for web ad spending in 2007. 20 percent are going to keep their budgets about where they are, meaning only 18 percent are cutting back. eMarketer says auto company online advertising spending will double from 2005 to 2007 - from $1.8 billion to $2.7 billion. Are you ready with the kinds of sections local auto dealers will want?