Are you kidding? That’s a great idea.
Have you ever been to a funeral and seen the
video tributes people are doing now?
They are fantastic, and of course huge tear producing
pieces. I’ve done one for an uncle a few years ago
and it was tough to edit for me cause I loved him,
but the family was so appreciative.

I think these are exactly the kinds of things local TV stations did, for big wigs anyway, on their newscasts
in the old days. Now, this should be something
anyone’s family should have access to.

Dan

do any local tv sites have worship sections? most “churches” have nice budgets for promoting themselves… and the payoff by the “big guy” might last through eternity if the campaign is a success!

what about video obits?

video birth/baptism announcements?

video bar/bat mitzvahs announcements?

video wedding announcements?

(ok, the video obits might be a no-go)

You’re right to leverage existing content in new distibution arrangements, etc, but again, that won’t necessarily fill the new niches that are ripe for the taking.

i was talking about partnerships where the same content already being generated can be monetized several times over.

let’s assume it is “someone” involved with IAC. why not have the URL resolve to somewhere??? anywhere within the IAC empire?

you have the benefit of a new york times piece working for you, the piece is probably RSS’d to a shiiteload of people and MORE IMPORTANTLY they are mentioned at LR. all that adds up to a number of curious clickers who are treated to an error page.

why they do what they do…

Local media has to move quickly into key niches, which for the most part involves starting new sites. That doesn’t mean abandon the core sites — quite the opposite — it’s even more critical than ever to make the core sites the market leaders in local news, weather and traffic. But again, that’s not enough by itself. Not even close.

I found the discussion under the MTV post very interesting, as many folks are concerned about splitting off new sites and brands and the ability to promote them.

But niche sites can be networked by nav, search, syndication and other approaches, and smaller niches can be combined on larger niche sites.

TV especially has this narrow window in which we can leverage our promotional platform to get into these niches FAST before pure plays win them over. And don’t believe for a second that pure plays NEED TV to get critical mass. As Craigslist has shown, it can be 100% viral.

frankly, at this point i’d settle for sites in different cities doing reciprocal links (because you’ve got to start somewhere).