Archive for November 29th, 2006
I want to see the Philadelphia newspaper strike happen. Not out of solidarity with the unions or sympathy with the struggling owners of a dated medium. No, I want the strike to happen because of the fascinating possibility that the newsroom will continue to publish the Philadelphia Inquirer and Philadelphia Daily News online in some form. Ironically, both the union and the ownership would win. Continued, after the jump.
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Beet.tv interviews eMarketer senior analyst David Hallerman on the future of online advertising. Hallerman agrees that paid search is the gorilla of the market right now, but says it’s essentially direct marketing and “doesnt’ engage people’s hearts and minds and emotions like a good video ad.” But Hallerman says repurposed TV ads don’t work either, and he recommends TV commercial producers take a few extra hours while they’re on a shoot and create original content for the web. Check it out:
November 29th, 2006
I like stats that challenge my notions, and this one does - big time. I pictured the average Mac user to be a young hipster, toting around a MacBook in a backpack. According to at least one study - I couldn’t be more wrong. MetaFacts released its Home PC Brand Profile Report and found that 46% of Apple’s base is age 55 and older. (This is among home users, not business users.) Who has the lead among the 18-24s? Gateway. Dell leads overall with a 46% share of the overall market. Don’t tell Jarvis. Full release after the jump. (Via Spymac)
ALSO: YouTube audience is 54% age 35-64s, 19% age 25-34s and only 12.5% age 12-17s. (via YPulse)
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An innovative ad deal has been struck between Match.com and the new TBS series My Boys which began airing last night. The show features a Chicago sportswriter named “Stephanie Layne” (played by Kelee Stewart), who is on the dating scene - and uses Match.com to find guys. (Yep - that’s her page to the right.) Match.com will be featured prominently in two episodes of the thirteen episode run, and will have cameos in the rest. Ads for My Boys will identify it as “Sponsored by Match.com.” (Thanks, LR Tipster CK!)
November 29th, 2006
Lost Remote recently interviewed Jacki Schechner, web reporter on CNN’s The Situation Room. Click here to listen to LR’s very first audio interview. (We know we need to do some work on sound, but we are learning!) We discussed blogs, how to better integrated the web with TV, and what it’s like to be a web reporter. I couldn’t help myself, and had to ask her when CNN was going to make Pipeline free! The interview was originally recorded on November 17, 2006 and is approximately 20 minutes long. Please note correction: The Situtation Room airs at 4pmEST, not 3pmEST.
November 29th, 2006
Coming this Monday, NBC Nightly News will feature just three commercials from the same advertiser, Philips Electronics. “By taking the interruptions out,” said Eric M. Plaskonos, director for brand communications at Philips, “it’s our demonstration of the gift of simplicity.” That means the newscast will end up with an extra 5 minutes and 45 seconds (the Philips spots will total just one minute and 15 seconds), which NBC News will fill with more coverage. “We’ve had a recent request to do something similar” from a second advertiser, said John R. Kelly, senior vice president for NBC News Networks. “We’re quite interested.”
November 29th, 2006
Earlier this year, BitTorrent signed a distribution deal with Warner Bros. Now the P2P company has partnered with Paramount Pictures, 20th Century Fox, Lionsgate and MTV. BitTorrent plans to launch a video download site in February. But the competition will be tough, as iTunes, Amazon and others (including WalMart now) are selling movie and TV show downloads.
November 29th, 2006
