A match made in sponsorship heaven
Steve Safran November 29th, 2006
An innovative ad deal has been struck between Match.com and the new TBS series My Boys which began airing last night. The show features a Chicago sportswriter named “Stephanie Layne” (played by Kelee Stewart), who is on the dating scene - and uses Match.com to find guys. (Yep - that’s her page to the right.) Match.com will be featured prominently in two episodes of the thirteen episode run, and will have cameos in the rest. Ads for My Boys will identify it as “Sponsored by Match.com.” (Thanks, LR Tipster CK!)
2 Comments Add your own
1. Chris Rooney | November 29th, 2006 at 12:55 pm
Sounds like the Diane Lane movie “Must Love Dogs” where she places her profile on PerfectMatch.com.
2. Troy | November 29th, 2006 at 12:57 pm
I believe this a coming trend in the marketing world - service placement instead of Products. Good move.
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