NBC ‘Nightly News’ to experiment with single sponsor
Cory Bergman November 29th, 2006
Coming this Monday, NBC Nightly News will feature just three commercials from the same advertiser, Philips Electronics. “By taking the interruptions out,” said Eric M. Plaskonos, director for brand communications at Philips, “it’s our demonstration of the gift of simplicity.” That means the newscast will end up with an extra 5 minutes and 45 seconds (the Philips spots will total just one minute and 15 seconds), which NBC News will fill with more coverage. “We’ve had a recent request to do something similar” from a second advertiser, said John R. Kelly, senior vice president for NBC News Networks. “We’re quite interested.”
4 Comments Add your own
1. Velvet Sea | November 29th, 2006 at 11:53 am
No mention of the local breaks? I wonder if they will pod them with the Philips breaks or make them separate.
2. Chris Rooney | November 29th, 2006 at 12:57 pm
And the single sponsor is a GE competitor?
3. Dan | November 29th, 2006 at 2:51 pm
There are no local breaks in Nightly.
There is a position near the end of the program
that local stations can insert a promo for their
upcoming news (like on the west coast) but no
commercial break avail.
Dan
4. Vinny | November 30th, 2006 at 11:41 am
Wow… This is huge! A news program that’s going to spend more time on news and less time selling ads!
You can’t tell me that people looking to other sources for their news isn’t having an effect, even if subtle, on these dinosaurs.
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