http://www.lostremote.com/2006/11/29/online-ads-search-doesnt-grab-your-heart-video-has-emotion/ Where TV Finds the Future Sun, 06 Jul 2008 01:46:14 +0000 http://wordpress.org/?v=2.5.1 http://www.lostremote.com/2006/11/29/online-ads-search-doesnt-grab-your-heart-video-has-emotion/#comment-81407 mike Thu, 30 Nov 2006 17:32:15 +0000 http://www.lostremote.com/2006/11/29/online-ads-search-doesnt-grab-your-heart-video-has-emotion/#comment-81407 I could not agree with Mr. Hallerman more when he advises the savvy advertiser to shoot a seperate and distinct ad for the internet. We won't take anything more than a :15 and prefer a :10 to :12 ad on our pre-rolls. What we usually get is a cutdown version of the sponsors :30. In most cases they could have been more effective if they had taken the time to shoot a web version. The agencies have to start the ball rolling here. I could not agree with Mr. Hallerman more when he advises the savvy advertiser to shoot a seperate and distinct ad for the internet. We won’t take anything more than a :15 and prefer a :10 to :12 ad on our pre-rolls. What we usually get is a cutdown version of the sponsors :30. In most cases they could have been more effective if they had taken the time to shoot a web version. The agencies have to start the ball rolling here.

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