Lonelygirl15 selling product placements
Cory Bergman December 4th, 2006
The creators of Lonelygirl15 are wooing Madison Avenue with the hopes that companies will want to have their products integrated into the storyline of the web show. Even after doing a deal with Revver — which shares ad revenue with video producers — the majority of Lonelygirl15’s video views still come from YouTube, which does not have a similar arrangement. So by embedding products into the show, the creators hope to tap into some serious revenue.
3 Comments Add your own
1. discreet_chaos | December 4th, 2006 at 6:58 pm
I don’t know if this will work. It strikes me as a possible danger from over-saturation and if the videos lean too much toward being commercials, then her audience will disappear. But, any way you look at it; The creators definitely deserve some kudos for forging their own path. They may or may not get rich off of LG15, but because they’ve already played with the medium and pushed at its limits, it seems to be only a matter of time before a deep-pocketed mainstream scoops them up.
2. thedetroitchannel | December 5th, 2006 at 6:22 am
lonelygirl15 is so-o-o-o over…
“15″ stood for “minutes of fame”.
3. Hussman | December 5th, 2006 at 6:39 am
Watched about 2 minutes of an episode about a year ago. After realizing I could never get those 120 seconds back, I never went there again.
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