NBCU leans on digital for revenue

Cory Bergman December 4th, 2006

NBCU Television Group CEO Jeff Zucker said he expects to generate $300-400 million in digital revenue this year and $1 billion in 2007. The big growth areas? Download-to-own and mobile offerings, he said. About a third of this year’s digital revenue will come from iVillage, and Zucker says his team has been surprised by the popularity of NBC shows streaming online. “It has been significant,” he said. “We are collapsing windows in TV.”