Tough year ahead for TV, print

Cory Bergman December 4th, 2006

Three different ad forecasts for 2007 predict tough times ahead for television as well as continued woes for newspapers. Zenith predicts U.S. television will grow .5 percent next year compared to 5.4 percent this year (a chunk of the decrease is due to a lack of political in ‘07). Meanwhile, online advertising is expected to continued its torrid growth, thanks in part to online video. (WSJ sub. req.)