Surprise! Viewers loved ‘Nightly’ with one advertiser
Cory Bergman December 5th, 2006
Monday night, NBC Nightly News aired just one minute and thirty seconds of commercials for the entire newscast, sponsored solely by Philips. The rest of the time was filled with extra coverage. And imagine that, viewers loved it. “Brilliant! That is what news is all about. NEWS, not commercials about every pharmaceutical or car maker,” writes Leon from New York. “If there was a way to pay for not watching the very uncreative commercials, I WILL DO IT.” NBC had said that it’s considering an offer from another advertiser to do the same.
7 Comments Add your own
1. Hussman | December 6th, 2006 at 6:44 am
This story and more in the next issue of “DUH!” magazine
2. thedetroitchannel | December 6th, 2006 at 6:50 am
hussman, is that available online?
3. David Johnson | December 6th, 2006 at 9:16 am
DUHmagazine.com was registered at godaddy in June. Nothing there yet, but here’s hoping.
4. Rob | December 6th, 2006 at 11:12 am
The only show on-air where people actually enjoy their action being interrupted from time to time is the Super Bowl, because sometimes the commercials are better than the game.
5. Hussman | December 6th, 2006 at 2:17 pm
tdc, I wish Norm MacDonald would have started that up. The joke is attributed to him, the funniest Weekend Update host ever (though Tina Fey is a very, very close second).
6. Doug Raymond | November 29th, 2007 at 11:47 am
David:
We bought the domain name from the original owner, and there actually is a web site at duhmagazine.com
7. Liey | January 18th, 2008 at 6:59 am
Wow, thanks for the excellent information!
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