Monday night, NBC Nightly News aired just one minute and thirty seconds of commercials for the entire newscast, sponsored solely by Philips. The rest of the time was filled with extra coverage. And imagine that, viewers loved it. “Brilliant! That is what news is all about. NEWS, not commercials about every pharmaceutical or car maker,” writes Leon from New York. “If there was a way to pay for not watching the very uncreative commercials, I WILL DO IT.” NBC had said that it’s considering an offer from another advertiser to do the same.
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This story and more in the next issue of “DUH!” magazine
hussman, is that available online?
DUHmagazine.com was registered at godaddy in June. Nothing there yet, but here’s hoping.
The only show on-air where people actually enjoy their action being interrupted from time to time is the Super Bowl, because sometimes the commercials are better than the game.
tdc, I wish Norm MacDonald would have started that up. The joke is attributed to him, the funniest Weekend Update host ever (though Tina Fey is a very, very close second).
David:
We bought the domain name from the original owner, and there actually is a web site at duhmagazine.com
Wow, thanks for the excellent information!