Top advertisers lagging on web

Cory Bergman December 6th, 2006

The top 50 U.S. advertisers have actually spent more on TV during the first nine months of this year, reports an ad tracking study by TNS Media Intelligence. “I’m not sure what the reason for that is, but I think it may be that staying with traditional media is just an easier thing for them to do right now,” said TNS MI CEO Steven Fredericks. Online advertising’s growth is being fueled almost entirely by middle and smaller companies, the study found.