MTVN to form manly division
Cory Bergman December 7th, 2006
MTV Networks is forming a division of TV and internet properties that focus on younger, male demographics. Comedy Central, Spike TV, TV Land, iFilm, Atom Films, XFire and GameTrailers are all part of the new unit. “Housing these brands together … can unlock some more growth potential to serve the audience and advertisers in a 360-degree way,” said Judy McGrath, chairman and chief executive of MTV Networks. (WSJ sub. req.)
1 Comment Add your own
1. Rick Ellis | December 7th, 2006 at 12:21 pm
Viacom has been realigning all of their properties more along demos, I suspect as a way to consolidate their sales efforts. Last week, they announced they were combining Nick Jr, Noggin and some others into Nickleodean Preschool.
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