Pluggd ‘perfects’ audio and video search

Seattle-based Pluggd says it has “perfected the user experience” for audio and video search, and I have to admit, it’s rather amazing. The demo on their site allows you to search for words mentioned in an ESPN Radio sportscast. The colors on the bar illustrate how likely the word or phrase is used in a conversation. But the cool part is the fact it will find related words. For example, type the word “injury” and it will find a story about Kobe Bryant’s sprained ankle, although the word “injury” was never spoken. Pluggd makes the association by crawling sports articles and drawing correlations between words. Wow. It’s not perfect, though, as I searched for “New York” and it found a story on Barry Bonds and the Giants — not the NY Giants, of course, but the SF Giants. Still, very impressive. The company just landed $1.65 million in funding from Intel and others, so media companies can expect to hear from Pluggd soon. (Via PaidContent)