Video ads for as cheap as $300
Cory Bergman December 7th, 2006
A startup called TurnHere will shoot and edit a video ad for as little as $300 a pop. Then for a little more, it will feature the ad in its own travel and entertainment directory, as well as distribute it via search engines. “It’s dirt cheap,” said Colin McAuliffe, a freelance filmmaker. It’s TV advertising for smaller companies, without the TV.
4 Comments Add your own
1. Hussman | December 7th, 2006 at 6:36 am
Hmmm… color me skeptical. Can’t beat the price, to be sure, but I wonder about reach and frequency.
2. IPTV Evangelist | December 7th, 2006 at 7:24 am
The comments about reach and frequency are valid however, with more content chasing advertiser’s pre-rolls this could be an alternative revenue source for Indie content producers.
I was at the last NY Video 2.0 Group, in NYC a week ago and Ari Paparo, VP Rich Media - DoubleClick pretty said there are few sites and content creators who are going to benefit from pre-roll revenue from major advertisers, this because there is less inventory then people think. If this is the case then perhaps initiatives such as TurnHere could gain traction?
3. dan | August 28th, 2007 at 8:11 am
Come learn the truth and dominate the game.
4. MOJO | January 18th, 2008 at 5:55 am
Wow, thanks for the excellent information!
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