Google to host landing pages for small companies
Steve Safran December 8th, 2006
Suppose you’re a store that wants to drive foot traffic, and you’re smart enough to buy some keywords on Google AdWords. The only trouble is - you don’t have a website. Google will now give you a “landing page,” for free. People who click through the Google ad will be sent to a basic, no-nonsense page with information about your company - phone number, address and even a couple of pics. You can even offer printable coupons. Great idea.
2 Comments Add your own
1. Richard Ball | December 10th, 2006 at 7:04 pm
The concept is a great idea. The implementation in this case is poor. Why? The hosted pages are tied to AdWords Starter Edition which opts advertisers into their content network and doesn’t let them opt out. So, small businesses would actually be purchasing keywords for contextual advertising as well as search engine advertising. That’s not necessarily what a small business wants.
2. Pascal | December 11th, 2006 at 12:33 pm
Will google apply the same quality score filter to these landing pages????
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