TV buying auction to continue forward
Cory Bergman December 10th, 2006
Julie Roehm is out at WalMart, but her idea to create an online media buying auction is still moving forward, reports Ad Age. A group of advertisers involved in e-Media Exchange met on Thursday and agreed to forge ahead with or without WalMart’s participation. The other marketers involved in the launch are Lexus, Hewlett-Packard, Microsoft, Home Depot, Intel and Brown-Forman. There’s no estimated date for a launch.
1 Comment Add your own
1. onlineauction | April 25th, 2007 at 11:03 am
The creation of the online media buying auction is not new. Indeed, Ebay won the bid to develop an electronic trading system for buying and selling media 6 months ago.
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