News pop ups boost traffic, raise eyebrows

Cory Bergman December 11th, 2006

A handful of news sites are using pop ups that display content, not just ads, to boost their traffic count. For example, Entrepreneur.com dropped from 7.6 million to 2 million unique users after Nielsen/Netratings adjusted the number to account for all the pop ups.

1 Comment Add your own

  • 1. Walter Graff  |  December 12th, 2006 at 5:48 am

    Nothing new. In the TV world syndications often get two showings of a program a day in the most important markets so they can cumulatively add them for one bigger Nielsen TV rating.

    Walter Graff

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