NYTimes.com adds story sharing functionality

NYTimes.com readers can now click to add stories to Digg, Facebook and Newsvine. The sharing options are displayed in a feature box inside each story (shown on the right). “It is really to build awareness around the articles with users who may or may not have heard about the article,” said Christine Topalian, manager of strategic planning and business development at NYTimes.com. “The audience of the three different partners align really well with people we have currently on the site or people we are trying to attract to our site.” Newsvine CEO Mike Davidson says he’s flattered to be included with Digg and Facebook. “We are the up-and-comer in that group,” he said. The Times says it may add more social news partners, and it did not rule the possibility of adding comments functionality to the mix.