Yahoo’s Panama opens for business

Cory Bergman December 12th, 2006

Yahoo’s much-anticipated search advertising network, Panama, is now up and running for U.S. advertisers. Yahoo hopes Panama will challenge Google’s AdWords program on performance — a key weakness for Yahoo to date. “In the past two months we have gotten nothing short of extraordinarily positive responses,” Steve Mitgang, SVP of Yahoo’s advertising products and platforms unit, said of the beta testing. “The reaction has been ‘Wow!”‘