ABC News expands Yahoo partnership
Cory Bergman December 13th, 2006
ABC News has been providing video to Yahoo News since 2005, but now the network will double the amount of video it will contribute to the site. Yahoo will also increase the prominence of ABC video, and the two promise to work together editorially. “It’s going to go beyond just them providing the video,” said Neil Budde, general manager of Yahoo News. Traffic to ABC’s video on Yahoo has jumped ten-fold over the last year.
PRESS RELEASE — Yahoo! News today announced an expanded video content agreement with ABC News which increases the amount and visibility of ABC News video available on Yahoo! News. As the premier provider of video content to Yahoo! News, ABC News will provide expanded daily content packages that include breaking news stories across a variety of categories, as well as additional features and interviews, including video segments from “Good Morning America.” The agreement is an extension of the current relationship between ABC News and Yahoo! News, which began in September 2005. All of the video will be available for free to Yahoo! users, and will be advertising-supported.
“Yahoo! News’ relationship with ABC News has played an important role in offering our users the world’s best journalism over the past year,” said Scott Moore, head of news and information, Yahoo! Media Group. “Video streams on Yahoo! News have increased more than ten-fold over the past year, so we have no doubt that additional content from one of the most recognized brands in news will be met with great enthusiasm by our audience.”
The ABC News video will continue to be integrated throughout Yahoo! News (http://news.yahoo.com), including on its front page, within relevant story pages, and in other special sections of the site.
“We are thrilled to be the premier content provider for one of the leading online global resources,” said Bernard Gershon, senior vice president and general manager, ABC News Digital Group. “At ABC News, our digital strategy is to have the most trusted and up-to-the minute news content available to consumers anywhere, anytime, on any device. This expansion further emphasizes our commitment, as well as Yahoo!’s, to providing consumers with exactly that.”
5 Comments Add your own
1. Echy | December 13th, 2006 at 5:46 am
Is ABC being paid or are they giving away their material? Right, they are being paid. Yet ABC and others want you to give them your material for free. Don’t do it.
2. PM | December 13th, 2006 at 6:01 am
A random thought inspired by this item: When will we all wake up and realize the very existence of “more online video” is not the panacea to all that ails our business models? Why do we assume, seemingly overnight in many of our cases, that if the picture moves, that automatically makes it brilliant, compelling content that people will seek out and slurp up as if their last meal? Yes, I know there’s plenty of current anecdotal evidence to support that theory — just as there was, lo those few years ago, to support the ideas behind gourmetgardentools.com, overnightdonutdelivery.com, and, uhm, pets.com. When will allow our rational selves a chance to weight in here?
Note that I’m sitting here writing this rant while watching my Slingbox feed in the upper right corner of my laptop screen. This fella watches plenty of video every day and is a firm believer that video can a core ingredient of a satisfying and meaningful online-content-consumption experience but, folks, the hysteria is getting downright hysterical. Am I wrong?
3. watch tv online free | December 13th, 2006 at 7:11 am
heh! I think its great that we can now actually start watching these shows online. It’s the smart thing to do because one way or another we’re going to find a way to watch the shows online or at our leisure time (which is easier done with a computer, then a tv).
4. Irwin Fletcher | December 13th, 2006 at 9:40 am
ABC = DUMB.
Viewing habits are now being established…
Let Yahoo become the viewing habit and they — and their affiliates — won’t get crap online…
5. Liey | January 18th, 2008 at 6:53 am
Wow, thanks for the excellent information!
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