Firm launches bogus blog, declares self ‘Winter’s’ rep
Steve Safran December 15th, 2006
REBUTTAL: AgencyNext’s rebuttal is here. I encourage you to read it.Throw a snowball at my hometown’s own AgencyNext, which has issued a press release declaring that “Winter” has named AgencyNext its “marketing messaging firm of record.” A lame, if harmless, joke I suppose (See entry: “Snowjob: a pejorative that must end.”). But the company has started a blog, WinterIsCool.com, that weakly plays into the joke and places an ad for its agency in the page’s blogroll. And that’s where they cross the transparency line. Even though it’s a joke, the blog’s goal is to draw clients to the marketing firm. AgencyNext should clearly state on the site that the blog is its own work. (via AdRants)
5 Comments Add your own
1. thedetroitchannel | December 16th, 2006 at 7:44 am
safran,
have you been dipping into the holiday nog?
this and the following entry read as if you’ve loosened the buttons on your shirt a bit…great!
happy hanukkah to you and yours!
2. Dave | December 18th, 2006 at 9:03 am
Since you were too busy looking for the remote to install trackbacks, you can find our response here:
http:// http://www.agencynext.com/2006/12/18/some-people-just-dont-get-it/
Happy Holidays!
3. Joe | December 19th, 2006 at 3:58 am
Is this some sort of attempt to gin up “controversy” and attention for LR?
4. Steve Safran | December 19th, 2006 at 10:01 am
Disagreeing with a local firm’s marketing choice? If I wanted to stir up controversy, I wouldn’t have chosen this topic.
5. MOJO | January 18th, 2008 at 6:08 am
Wow, thanks for the excellent information!
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