Archive for December 16th, 2006
Finally! I get to say I was named TIME Magazine’s “Person of the Year.” So do you. So does anyone who collaborated, contributed, blogged, vlogged, wiki’d, flickr’d, YouTubed, posted, commented or participated at all in the web. From TIME: “(For) seizing the reins of the global media, for founding and framing the new digital democracy, for working for nothing and beating the pros at their own game, TIME’s Person of the Year for 2006 is you.” While I believe this choice adds to the wussification of TIME’s choices in recent years (you can’t get much safer than naming all of us “People of the Year,”) at least it’s the right idea. TIME doesn’t make controversial choices anymore. I wanted the YouTube guys to win it, but I guess TIME was thinking YouTube wouldn’t have been YouTube without… you. So congrats. You win. Who’s buying the beers? You?
December 16th, 2006
I admit to being a bit befuddled over the fuss people are making over WOM or “Word of Mouth” marketing. Of course I trust my friends’ advice more than your company’s advice. They’re my friends. Still, there’s a whole advertising concept out there full of people who are smarter than I, so I’m not about to knock an entire marketing discipline. (Not, at least, until I can find out if there’s any money in it for me.) Still, I look at a graph like this (Spoken Word of Mouth Conversations? Is the military in charge of this language?) and I wonder if Barnum is nearby:
Memo to Cory: In 2007, mouths will present strong opportunities in word-of-mouth space. Are we capturing enough mouths? Speaking - catching on among 18-24s? Chart attached says “faces” are promising mouth-intensive storage medium. Also big: “phones.” Should we invest in both platforms? Other tongue/windpipe/uvula-related delivery mechanisms in our ‘07 release? Please advise by having a friend tell me. -SAS
December 16th, 2006
CBS Records, one of the best-known names in the recording biz, is back courtesy of - yep - CBS. The original CBS Records was sold to Sony in 1988. The new CBS Records is distributing music online only right now through iTunes, with plans to sell downloads from its other sites and its own site as well. And when it does put out CDs, it will do so through partnerships with other labels or distributors. CBS is going to use the music imprint to promote its artists in the TV shows produced by CBS Paramount Television and its family of television channels. CBS Records music videos will be shown on the CBS Broadcasting online offering, innertube. (Via paidcontent)
December 16th, 2006
