Reuters video goes mobile, complete with pre-roll ads
Steve Safran December 18th, 2006
Reuters, which has had a video offering for a while now, is putting out news vids for mobile phones. The news clips will range from 30 seconds to a few minutes. Of special interest - the Reuters videos will have pre-roll ads of 15 seconds. Will pre-rolls work on mobile phones? A 15 second ad before a 30 second clip may not be a crowd-pleaser, but at least Reuters is finding a way to make some money. The ad buy is a cross-sell, too - advertisers buy the mobile ads and the site ads as a package deal.
1 Comment Add your own
1. thedetroitchannel | December 18th, 2006 at 7:12 am
can anyone tell my why there is such disdain for pre- or post-roll ads???
the more we move in the direction of web channels vs. websites the more the internet takes on the look of tv anyway.
the web is simply a more efficient delivery system than are iron towers.
Leave a Comment
(Please keep URLs out of the comment body or the spam filter will block you.)Subscribe to the comments via RSS Feed