Director of Marketing, CBS TV Digital

New York, NY

Cory Bergman December 19th, 2006

POSITION OBJECTIVE

CBS Television Stations Digital Media Group is looking for an
experienced Marketing Director to lead the CBS Digital programming
efforts to drive traffic and revenue to its network of web sites and
wireless products. The candidate will work very closely with the
local and national editorial, business development and sales teams as
well as directly with the television station TV promotional groups to
accomplish targeted marketing goals. This newly-created position
will report to the Vice President, Product Management.

POSITION REQUIREMENTS

 Developing and executing an online customer acquisition plan
designed to maximize site traffic.

 Monitor and advise strategic approaches to online media
marketing, keyword purchasing, CBS station on air promotion and
integration with broadband campaigns to meet business performance
objectives.

 Developing product rollout plans to communicate new product
launches to local editorial, local sales, advertisers and consumers.

 Executing effective marketing programs/publisher management
activities to achieve business development goals.

 Tracking and measure online advertising programs; designing test
strategies and creative to optimize results

 Maximizing paid/natural search traffic, while meeting cost per
acquisition targets.

 Ensuring effective creative development and execution to support
program and media efforts.

 Coordinating all public relations efforts for both consumer and
trade publications.

 Securing speaking opportunities and sponsorships at trade
events.

 Developing and maintaining value-based positioning and
marketing.

 Budget development and management.

REQUIRED KNOWLEDGE SKILLS & ABILITIES

 BA or BS in a related field; MBA preferred

 3-5 years online consumer marketing experience

 Self-starter able to drive initiatives forward and work well
under pressure

 Excellent interpersonal, oral and written communication skills

 Deep understanding of consumer facing online experiences

 Excellent portfolio of work and evidence of depth of knowledge in
interactive marketing

 Preferred – Television experience; has in-depth knowledge of
television commercial production

 Driven by an inherent understanding of where the digital media
market is going but possessing an open and flexible mindset as to how
CBS Television Stations will capture the opportunity

 Strong process orientation and execution skills

 Developed communication and interpersonal skills

 Strategic thinker and problem solver who has a collaborative
management style

 Proactive by nature, can do nature and winning attitude

 Success, metric and data driven

EDUCATION

College Degree B.S./B.A. required. Post graduate degree preferred.

Apply at:
DMG.Recruitment@cbs.com