Two of the three Revver founders are out

Steve Safran December 20th, 2006

Revver, a video-sharing site that gives contributors a cut of ad revenue, has made a major change in its leadership. Co-founders Ian Clarke and Oliver Luckett are leaving, as three new execs join the company. Steven Starr, the other co-founder, will stay on as CEO. AdAge suggests the changes may have been pushed by VCs who want their managers in place to advance a company’s fortunes. The changes also suggest that Revver is not living up to its hopes of being a successful business based on sharing ad-revenue with content contributors. The contributors are also having a hard time cashing in, according to AdAge. I come back to my Aggregation Postulate: In the aggregation game, the only winners are the aggregators. In this case, there may be no winners, at least not so far. (Via PaidContent)